The Prime Directive (Truffle-Infused Beef & Brisket Rub)

The Absolute Rule of Beef.

In the world of Beef, there is one directive: Don't mess it up.

Prime Directive is our "Executive Class" brisket and steak rub. We started with the purist's foundation - coarse Kosher salt, cracked black pepper, and granulated garlic (SPG) - and elevated it to the boardroom level.

We infused this blend with Black Truffle and savory herbs to create an earthy, umami-rich crust that pairs perfectly with Prime grade cuts. It respects the meat while adding a sophisticated finish that you won't find in an ordinary grocery store shaker.

The Profile: Coarse Texture, Peppery Bite. Truffle Finish

Perfect For: Brisket, Prime Ribeye, Tomahawk Steaks, and Burgers.